Finastra Brand Marketing
Finastra is a financial technology company that unlocks the power of finance for everyone & redefines finance for good. They orchestrate open finance; building and delivering innovative, next-generation technology on our open Fusion software architecture and cloud ecosystem.
They are one of the world’s largest FinTechs, working with over 9,000 customers, including 90 of the top 100 banks globally.
My Role
As Finastra’s Senior Graphic Designer, my daily responsibilities focused on their brand and ensuring all of their marketing materials adhered to their brand guidelines with precision and creativity.
In the 7 years I spent with the Finastra team (first Fundtech, then D+H, and finally with Finastra), I collaborated with Sales and Marketing stakeholders on creative campaigns, marketing collateral, and event materials. I have also traveled to newly built offices to oversee and organize office branding.
Assets Created:
White Papers, Brochures, Product Sheets, Social Media graphics, Email and Website graphics, Infographics, eBooks, Event Materials.