Zafin Brand Evolution

Zafin a financial technology company that provides enterprise banking software – specifically, SaaS platform designed to modernize banks’ core systems, optimize product and pricing strategies, and enhance customer relationship management. They are recognized in the financial software industry for its focus on relationship banking.

Zafin’s major clients include HSBC, ING, CIBC, Wells Fargo, PNC and ANZ.

My Role:
I led a global creative team of designers, videographers, and copywriters to deliver innovative design, consistent messaging, and a unified brand presence across all platforms. I also directed projects from concept to completion, ensuring alignment with business objectives, stakeholder needs, & brand strategy.

Assets Created:
White Papers, Brochures, Product Sheets, Social Media graphics, Email and Website graphics, Infographics, eBooks, Event Materials.