Zafin

Financial Technology

Zafin is the leading cloud platform for product and pricing lifecycle management.

They have an award-winning platform that empowers financial institutions of all sizes to modernize their core banking system and bring personalized products, fair offers and relationship-based pricing solutions to market faster than ever before.

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My Role

As Zafin’s sole Senior Designer, I defined and guided the development of Zafin’s brand strategy and visual identity throughout the creative lifecycle, from conceptualization to delivery.

My Responsibilities

I collaborated with marketing and sales teams, and identified opportunities across all platforms to express Zafin’s uniqueness through visual, and written form.

In Q4 of 2021, we completed a website redesign, which in turn updated our collateral. Below are samples of my current work.